Not All “Eco-Friendly” Grooming Products Are Created Equal: How to Spot Greenwashing
Eco-friendly. Natural. Sustainable. These labels are showing up everywhere in the grooming aisle—but not all of them hold water. As more horse and dog owners shift toward environmentally conscious care, many are realizing that some so-called “green” products don’t live up to the hype.
The problem? Greenwashing. That’s when companies use misleading terms or packaging to appear eco-friendly without actually delivering on it. At Bex Bar Soap Co., we believe you—and your animals—deserve better.
Why Greenwashing Matters More Than Ever
Today’s animal lovers want products that are safe for their horses, dogs, and the planet. But with no regulation around terms like “natural,” “non-toxic,” or “biodegradable,” it’s easy for brands to slap those words on a label without backing them up.
Many “natural” grooming products still include:
- Synthetic detergents
- Artificial fragrances
- Plastic-heavy packaging
All of which can be harsh on skin and harmful to the environment.
How to Tell What’s Truly Eco-Friendly
If you're aiming for a grooming routine that’s as clean as it is kind, here are a few things to look for:
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Transparent Ingredients You Can Recognize
If the label reads like a science experiment, it’s probably not natural. At Bex Bar, our shampoo bars are handcrafted in small batches using simple, plant-based ingredients—like coconut oil, olive oil, castor oil, and essential oils. No fillers. No mystery. -
Low-Waste, Plastic-Free Packaging
Sustainability isn’t just about what’s inside—it’s how it’s delivered. Our bars come in recyclable, compostable, minimal packaging. No plastic bottles. No single-use waste. Just solid grooming power. -
Multi-Species, Skin-Safe Formulas
Gentle enough for horses, dogs, and even humans, our bars are free from sulfates, parabens, and synthetic dyes. That means you can feel confident using one bar across the barn without triggering skin reactions or dry coats.
Why Bex Bar Shampoo Bars Are the Real Deal
Bex Bar Soap Co. was founded on the idea that great grooming shouldn’t come at the planet’s expense. Our eco-friendly horse shampoo bars are built to perform—naturally.
- Long-Lasting: Each bar goes the distance—no spills, no waste.
- Travel-Ready: Solid bars are TSA-compliant and barn-bag friendly.
- Skin-Loving: Gentle, nourishing formulas leave coats clean and soft without stripping natural oils.
- Planet-Friendly: No plastic, no gimmicks, no greenwashing—just honest grooming that works.
The Takeaway
As scrutiny around greenwashing grows, animal owners are getting wise—and demanding better. At Bex Bar Soap Co., we’re here for the caretakers who read labels, ask questions, and want their grooming routines to reflect their values.
So go ahead—ditch the bottle, skip the synthetics, and lather up with a bar that’s truly clean.
Explore our eco-friendly shampoo bars today.
Good for coats. Great for the planet.